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߽, ɼ Ƿ
2016-07-26 3180

 

߽, ɼ Ƿ

- ҹǷ ҷ Ƿ ݻ -

-  ⿡ ɵ -

 

Ƿ Ź߽ Ȳ

 

  2015 ߱ ȭ, ϶ ܺ ߽ .

- ׷ ŷ ߽ Һ Կ Ȱȭ .

- θ(Euromonitor) , ߽ Һڵ ຸٴ Һ ڽ ϴ ȣϸ, ̳̽ Ʈ SNS, TV ߸ü ˷ Ƿ, Ź, ڱ ַ Һϴ .

 

  Ⱓ ߽ δ 2015 ҹ ԵǴ ǰ Ƿ Ź м.

- ̹ ġ ߽ Ƿ ü Ǵµ, ̴ ҹǷ پ Һڵ ڱ ǰ DZ

 

  ֱ Ⱓ ۷ι Ƿü ߽ 忡 ϸ 忡 Ȱ⸦ Ҿְ .

- ۷ι ͳ ȫ ͳ θ Ǹ Ȯ ϰ .

 

  ֱ ߽ ͳ Ȱȭʿ ¶ θ Ƿ Ǹϴ ұԸ θ ϰ .

 

  ׼ о(ƮīŸ ) Ÿ ī 8% .

 

Ƿ Ȳ

 

  ߽ Ƿ ȸǼ(CANAIVE: (Cámara Nacional de la Industria del Vestido) , 2014 12 ߽ ҹ Ƿ ܼ ǰ Ƿ ߴٰ .

- ȸ , 2015 1б 忡 Ǵ ǰ Ƿ 90% ̻ ߴٰ .

 

  ߽ δ 2019 Ƿ öϱ ȹϰ ܰ ȭϰ ־, ߽ Ƿ ݹ߷ ϱ .

- ߽ Ƿ GDP 10% ϸ, 45 迡 ϰ .

- ߽ Ű(NIKE), ̽(Levis) 100 ۷ι Ƿ Ź 귣 ϰ .

- ׷, ߽ Ƿ Ź߻ ۷ι 15~18% ̸, ǰ Ƿ ϸ ۷ι ϴ .

 

  Ǹ鼭 ߽ Ź ϴ ߱ Ź߰ 2012 ó , ǰ Ƿ Ե 50% .

- öġ , 2015 ߽ δ Ƿ Ź о߿ 20 ŵֵ.

 

< Ź߰>

 

2012

2013

2014

2015

޷

14

7.65

5.85

9.16

178

99

85

156

ڷ: ߽ ϰ AM

 

߽ Ƿ پ Դ

 

  ֱ ߽  ɼ Ƿ .

 

  ߽ Machina MIDI ٸ , ƽþƿ ̱ .

- ǰ Ư¡  ̿, ٸ ԰ ۰ .

- 2013 33 ޷ ϴ ŵ.

- ̿ܿ Ƽ, ĵ ǰ .

 

<Machina  Ƿ>

ڷ: Machina Ȩ

 

  2014 Ŭ ݵ 'Outlier Fashion Support' Ʈ ̿ ǰ .

- ǿ ϴ ϰ ߿ Ƿ .

- ü Ǵ ϴ ÿ ü µ ִ ϴ 3Dry Ƿ, ڿܼ ȿ ִ Ƿ Ǹ.

 

<Outlier Fashion Support ɼ Ƿ>

ڷ: Outlier Fashion Support

 

ɼ Ƿ,

 

  ߽ 󸮾(early adopter) ߽ , ɼ Ƿ 䰡 .

- dz Ǵ Ź, ɼ Ƿ 弼 .

 

  ͳ Ȯ ͳ θ ̿ Ƿ ǸŴ Ȯ .

 

  ġ 귣 dz, ޺귣 信 ̹  .

- TPP ȿǸ Ʈ Ƿ Ǹ, Ʈ Ƿ Ź ߽ ⵵

 

  Ϲ ߽ Ÿ̸ 15 , , ļ  ϴ 찡 , ֱ Һڵ ֱⰡ 鼭 䰡 .

 

 

*ڷ: Euromonitor, Machina, Outlier Fashion Support, ߽ ϰ AM, ߽ Ƿ ȸǼ KOTRA ߽ڽƼ ڷ

 

* ó : ѱȸ(www.kofoti.or.kr)

 

2016 мǽ Ű 'ο м'
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