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þ Ƿ '̴ ǿ Һڸ ƶ'
2016-07-26 4:14:03 2880

 

þ Ƿ '̴ ǿ Һڸ ƶ'

- ֱ 1 ߰ 귣 10% -

- Һڵ, 귣 ̵ -

 

þ ǥ ȭ ӿ Ƿ Ҹ ġ ɼ û

 

  Ƿ ü · Ƿ

  - 2015 3.9% ̸ 2014 1.3% .

  - 2015 þ 12.9%, Ƿ ( ) 16% ߰ Ƿ ǰ 14% · .

 

  ° ҵ ص Ƿ Һ Ծ

  - ҵ 4% ġ ü Һ񿡼 Ƿ ϴ ҺԸ 2014 7.9% 2015 7.5% ū ȭ Ÿ.

  - 2015 þ ü Ҹ Ը 2014 -8.5% ϸ ǹ ִ ġ м.

  - , ҺԸ ÿ ֿ ̰ .

 

<þ ҵ Ƿ >

(: %)

 

2014

2015

2014

2015

Ƿ

7.9

7.4

7.7

7.8

-

5.8

5.4

5.7

5.7

- Ź

2.2

2.0

2.0

2.1

ڷ: þ û

     

ħü Ƿ Ƿ

 

  ҵ ҿ ħü ߰ǰ Һ׷ ̵

  -  ħü ̴ 庯ȭ þ Ƿ忡 Ȯϰ .

  -  ħü ( ȿ ) ǰ ǰ ŷ¿ ū , þ Ÿ Ը ϰ .

  - , ߰ǰ 10% ǰ ̵ϰ ǰ ü Ƿ 60% Ȯ. ħü Ƿ ִ Һڸ ϰ .

 

<ǰ ݺ Ƿ >

                                                                                               (: %)

     

2014

2015

Ÿ(ְ ǰ )

10

10

߰ǰ

39

30

ǰ

51

60

        ڷ: fashion consulting Group

     

  ܱ ߰ 귣 þ ö Ȯ

  - ؿ ε ü CBRE , 2014~2015 Ŵ ߰ ܱ 귣 11 þ ϰ öߴٰ .

  - sepalla, E-sprit, New Look, Chevignon ǥ ߰ Ƿ 귣尡 ټ Ե .

     

  ߱ ߽ ؿ ǰ ǰ Է

  -  мü euromonitor , 2013⵵ ȭ ħü ŷ Ƿ мǽ ߱, , Ű Ǵ Ϻ ƶ ǰ ǰ ϴ ߼.

     

ҺƮ带 ߱, Ƿ忡

 

  þ Ƿ 80% ̻ ߱ ǰ

  - 2015 þƷ Ե Ƿ ǰ 81% ߱ ǰ̸, ̴ 20144% ġ.

  -  ڸ ī彺ź Űź հ , ѱ 7 2013 2015 3° 0.5% ϴµ ħ.

     

  ǰ źź ý ¶ Ƿ ϴ ߱

  - ¶ ŹĿ ͼ ̿ 20143 ޼.

  -  ġ ü TNS global , ߱ ǥ ¶ θ Aliexpress ǰ Һڸ Ÿ ý۰ ý . 1700 ̿ϸ ¶ 忡 ڸű.

 

<þ α ¶ >

     

             ڷhttp://ru.aliexpress.com/ru_home.htm

    

츮 þ Ƿ ٹ

 

  þο Ƿ ִ ߿ ǹ̸ ľ ʿ䰡 .

  - þο õ ߿ þε ߿ϰ .

 

  ݿ Һڰ ظϰ еǴ ο þ Ƿ忡 м ʿ.

  - 귣 ǰ ǰ ÿ ߿ ǰ忡 ǰ ո 츮 ǰ .

  - Ƿ ¶ Ʈ带 ľϰ, ¶ 븶 Ȯϴ ʿ䰡 .

 

* ڷ: þ û, euromonitor, CBRE, fashion consulting Group, TNS global KOTRA ũ ڷ

 

* ó : ѱȸ(www.kofoti.or.kr)

 

þ Ƿ ҺƮ ȭ, ѱ ȸ
ģȯ∙CSR , ũ Ƿ ''